Dressmann

 

With more than 400 stores in seven countries, Dressmann is the Nordics' leading retailer of menswear. We help them become even more visible, exciting and inspiring for all men, and give new and existing customers valuable tips about style, quality and sustainable fashion.

 
 
Year
2016 - now
Challenge
Making Dressmann as brand more visible, reliable and exciting – especially for younger people. In addition comes reaching out wide with relevant content, considering Dressmann’s rapid expansion to other Northern and European countries.
Solution
Newslab blogs for Dressmann on Style & Advice, handing out inspiring tips and advice in regards to fashion and clothing. With articles concerning everything from shirt buttons and Egyptian cotton to holiday-packing and eco-friendly laundry, Dressmann makes it mark on style, quality and sustainability – in addition to current trends. The blog reaches out to customers in Norway, Sweden, Finland, Germany, Finland and Austria. Newslab also helps Dressmann with other types of content, such as press releases and newsletters.
 
 
Result
Brand building. Dressmann sees high activity on the Facebook-shared articles, and pleasing click-rates. "With the articles and the blog we get to tell more about our products, at the same time as giving our customers inspiration and styling advice. This is something we previously have lacked in our communication, considering the exclusive usage of more traditional channels such as TV commercial. So this new content is valuable for us", says Elin Finnstrøm, Communication and Digital Marketing Manager in Dressmann.
Distribution
Facebook, blog, newsletters and more.